The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-created videos appearing in their timelines. This move comes as the company announced that it now features over 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the coming weeks before a widespread rollout. This advancement aligns with a increase in content created by AI, fueled by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A large amount of this output is classified as “AI slop”, a term for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, including digital art to informative clips, and we intend to offer the community the option to see more or less of that, based on their own choices,” stated a spokesperson.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 million videos are uploaded to the platform every day, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of artificial media they watch by accessing the content preference feature in the app and picking “AI-generated content”. Further subjects that can already be controlled under the tool encompass current affairs, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies oblige users to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any believable AI video that is without a tag can be deleted under its terms of service.
Furthermore, the service will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This action is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
The company is furthermore introducing a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This project will benefit educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The platform has supported its content review process, during discussion over proposals to make redundant numerous content moderators in the United Kingdom. The company is expected to cut hundreds of positions in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most harmful content before it gets reviewed by staff. The platform reported a notable drop in shocking and graphic content seen by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
